The fact that Facebook Marketing has more than 200 million members from around the world makes Facebook marketing a good choice for marketers. However, that does not mean that you should start without a plan. Here are some things you consider regarding Facebook marketing.
After creating a Facebook Marketing account for your business, start promoting it by posting interesting content. Create a thriving community by encouraging your employees to get involved in discussions. The logic behind this is that you will want people to find you through their friends' profiles and on-site searches. You would want to increase you members ‘virally' to become a success on Facebook Marketing. Remember that Facebook pages can be indexed so make sure that you content is search engine optimized.
Advertising on Facebook Marketing is a unique experience, because you can precisely target your audience down to their profile. For example, if you want to advertise to Law graduates that are 1 to 2 years out of school and working in South Florida that like pop music…you can do that. Social ads and display ads are the two choices you have. You can purchase these ads like banners with CPC or CPM. You can use them as online banner ads but try avoiding this. Majority of Facebook users like to stay within the Facebook environment, so it's better to direct them to a section on your fan page. The Facebook fan page design allows you to send visitors directly to a tab on your fan page since tabs have their own URLs.
While Facebook is highly target and cheap, the company is very pick on how they ads to be displayed. They also leave editorial decisions up to individual editors, so why one editor may accept an ad, another might not. Read their terms of service and I recommend investing in a good guide that helps you navigate the Facebook system.